Job Description

Sony Pictures Entertainment, a division of Sony Corporation, is a global creative entertainment company built on a foundation of technology, storytelling, and innovation. Sony Pictures Core is a streaming service that operates on BRAVIA TVs and PlayStation consoles. We are seeking a Senior Manager, Insights & Product to help shape the future of our DTC AVOD and FAST platforms. This role is a part of the broader ISA team but is dedicated and embedded in the day to day of the Sony Pictures Core AVOD/FAST business and combines strategic insights leadership, audience analysis, and product vision for data tools. You’ll guide how we understand our audiences, elevate our content programming, optimize advertising performance, and enhance the user experience—ultimately influencing the vision, launch, and growth of Sony Pictures Core.

Responsibilities

Insights & Strategy

• Apply a holistic insights toolkit—primary research (quant & qual), viewing and consumption analytics, social insights, UX research, and data platforms—to answer complex business questions.
• Analyze the TV and streaming landscape to uncover genre trends, audience shifts, competitive insights, and emerging opportunities that inform content strategy and programming decisions.
• Lead user experience research to understand customer behaviors, identify friction points, evaluate product features, and drive experience improvements across the platform.
• Measure and analyze advertising performance, providing actionable insights that help optimize ad effectiveness, monetization opportunities, and overall AVOD/FAST revenue strategy.
• Use social listening to understand audience needs, validate hypotheses, and identify opportunities for content development and marketing.
• Track, contextualize, and communicate content performance and advertising insights while maintaining a strong awareness of competitive dynamics.

Storytelling & Stakeholder Influence

• Present insights and recommendations in clear, compelling narratives that inform decisions at all levels of the organization.
• Communicate a strong strategic point of view backed by data and intuition.

Data Product Vision & Development

• Define and articulate the vision and strategy for data products—including predictive models, dashboards, business-embedded tools, and advanced analytics applications.
• Collaborate with cross-functional partners to gather requirements, prioritize features, and ensure data products drive real business outcomes.
• Work closely with analytics teams (data science, data engineering, BI, and automation) to support execution and elevate analytic capabilities.
• Lead cross-functional product development with strong project management discipline, ensuring timely delivery of tools and applications.
• Build and maintain product roadmaps, overseeing the full lifecycle from concept to launch to iteration.

Leadership

• Train, mentor, and guide junior team members, fostering a collaborative, innovative, and high-performing team culture.

Experience & Skills

• 7+ years in media, digital entertainment, or product/user experience (UX) research.
• Hands‑on experience with media consumption analysis (e.g., 1st party data, Nielsen or comparable datasets).
• Expertise in both quantitative and qualitative research methodologies.
• Proven ability to define research questions, design studies, execute analyses, and translate insights into actionable recommendations.
• Strong project management skills and experience working cross‑functionally.
• Proficiency with analytics tools such as Tableau, SQL, and Excel.
• Familiarity with syndicated consumer, audience, and trend data sources.
• Deep understanding of the TV and streaming landscape across linear, digital, AVOD, FAST, SVOD, and emerging platforms.
• Demonstrated success in developing, launching, and managing data‑driven products.
• Experience partnering with analytics teams and working within Agile methodologies.
• Exceptional written, visual, and verbal communication skills, with experience presenting to executive audiences.
• Experience supporting digital subscription or digital entertainment businesses.
• Passion for film, television, and entertainment consumer behavior.
• Strategic thinker with strong analytical and creative problem‑solving skills.
• Continuous learner dedicated to innovation and improvement.

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