Job Description

Senior Data Analyst Description

We are seeking an experienced Senior Data Analyst to join our progressive team.

As a Senior Data Analyst, you will lead the efforts in measuring and optimizing media performance across diverse channels, ensuring strategic alignment with business objectives. Your expertise will be crucial in developing advanced measurement frameworks and providing deep analysis on the influence of media in shaping customer journeys while upholding the highest standards of data integrity.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

Responsibilities

• Analyze media performance across advertising channels such as Search, Social, Content Syndication, and Display
• Develop advanced performance measurement frameworks that include forecast and targeting definitions
• Generate comprehensive dashboards and reports to monitor KPIs, campaign performance, and cross-channel insights
• Provide deep insights into Media-generated touchpoints, assessing their impact on conversions and customer lifetime value
• Strategize optimization and personalization tactics to improve engagement and conversions across channels
• Oversee rigorous tagging, tracking, and governance processes to guarantee data accuracy
• Keep abreast of industry trends and best practices on major platforms such as Google Ads, DV360, LinkedIn

Requirements

• 5+ years of experience in a media analytics related role
• Advanced proficiency in Adobe Analytics; Google Analytics knowledge also acceptable
• Extensive experience with Excel, SQL, and Python for sophisticated data extraction, manipulation, and modeling
• Expertise in using data visualization tools like SAP Analytics Cloud, Tableau, or Power BI
• Proven ability to convey complex insights compellingly to both technical and non-technical stakeholders
• Strong leadership skills with a collaborative attitude
• Adaptability to quickly shift priorities in a dynamic business environment
• Strong verbal and written communication skills in English, at least at a B2 level

We offer

• Connectivity Bonus (15,000 ARS are paid with a salary receipt at the end of each month as a non-wages concept)
• Medicina Prepaga (It covers the collaborator and direct family group)
• Paternity Leave (Two additional days are added to what is established by law, total of 4 days)
• Discounts card
• English Training (English lessons, twice per week)
• Training Program (Access to multiple customized training plans according to the needs of each role within the company)
• Marriage bonus (The company doubles the allowance established by law that ANSES offers)
• Referral Program (Referral bonus is paid when the referral of a collaborator joins the Company)
• External Agreements and Discounts
• Vacations: 14 calendar days a year

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