Paid Search + YouTube Buyer Job at Activate Talent, Philippines

d3ZnbVQ2RWRVMVFXNkpJaDdwcC9Zb0F5Q1E9PQ==
  • Activate Talent
  • Philippines

Job Description

We are seeking an experienced  Paid Search + YouTube Buyer,  to help scale our growth efforts across Google & YouTube, as well as other paid media and reporting functions. Come join the revolution and help us shape the future of cookware for everyone. 

Time Zone Expectations |  Central 

Details |  Full Time- Exempt 

Reporting to | Head of Advertising

  • Campaign Strategy:  Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.

  • YouTube Advertising:  Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.

  • Paid Search Management:  Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.

  • Budget Allocation:  Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.

  • Keyword Research:  Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.

  • Reporting & Analysis:  work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns

  • Paid Media Strategy:  Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation. 

  • Testing & Incrementality:  Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more 

  • Competitor Analysis:  Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.

  • Collaborative Reporting:  Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.

Benefits

  • Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
  • Management experience of google and youtube campaigns exceeding $50k/month in total budget.
  • In-depth knowledge of Google Ads and YouTube advertising platforms.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Strong understanding of digital marketing trends and best practices.
  • Effective communication and collaboration skills.
  • Detail-oriented with excellent project management abilities.
  • Curiosity & eagerness to understand and own new tools, data, and opportunities
  • Proven track record of account ownership
  • Communication skills & experience that match a high-powered remote team
  • Familiarity with eCommerce analytics tools.
  • Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
  • Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus.

Job Tags

Full time,

Similar Jobs

Anova Care

Data Entry Clerk, Admin Resolution and Payment Processing - Remote Job at Anova Care

 ...vison, and life insurance Advancement opportunities Diverse experience with supporting and working on Anova Cares various lines of business Work from home (WFH) Company provided equipment The Associate is responsible for administrative... 

TX-STAR Speech Language Services

Speech Language Pathology Assistant (SLPA) Job at TX-STAR Speech Language Services

 ...Tx-Star Speech Language Services is expanding its Houston-area school partnerships and seeking passionate Speech-Language Pathology Assistants (SLPAs) to support K-12 students. Whether youre seeking a flexible schedule or a long-term school placement, wed love to... 

Honeywell

Industrial Maintenance Technician, Conveyor Systems, Weekend Shift Job at Honeywell

The Electro-Mechanical Technician will operate within our customers' facilities performing the maintenance function per the Intelligrated...  ...departments (when necessary) to expedite the resolution of conveyor related issues+ Provides information to the Customer Service... 

Hackensack Meridian Health

IT Database Administrator I - Digital Technology Services Job at Hackensack Meridian Health

 ...healthcare and serve as a leader of positive change. The Database Administrator I provides database administration for Microsoft SQL...  ...addition to providing support for databases outside of SQL. This entry-level position is usually assigned smaller or less complex... 

Advanced Radiology

Mammography/Radiology Technologist Job at Advanced Radiology

 ...outcomes. You Will: Responsible for performing various procedures in more than one modality such as Xray, CT, MRI, Ultrasound, Mammography, Dexa, etc. Checks referral for appropriate study. Calls referring physician when in doubt or with questions as necessary....