Job Description

The most fun place to work in Panama City Beach is seeking a Marketing Manager to join our team.

Responsibilities:

AREA MARKETING

• Develop and execute plans for in-market marketing and advertising objectives as approved by the Vice President of Marketing.
• Manage and coordinate the in-market intercept program for area businesses.
• Plan and execute activities to keep Pirates Voyage top of mind with positive word of mouth through area relationships.
• Maintain and track approved budgets.
• Develop and maintain referral relationships with area hotel/motel operators and attractions managers for both tourist and group sales opportunities.
• Coordinate area marketing materials ordering with other Marketing Managers and with approval from the Vice President of Marketing.
• Manage inventory and usage of area marketing materials in-house and at partner businesses.
• Work with area marketing employees to track, evaluate, and maintain all area voucher ticket sales.
• Oversee marketing vehicle maintenance.
• Effective leader and participant in the community.
• Create and manage area marketing calendar of events, special deliveries, seasonal materials changeovers, and welcome center visits.
• Drive billboards quarterly and coordinate repairs, replacement graphics, Christmas/Regular season creative changeovers, and evaluate new placements and/or replacements as they become available.

STAFF

• Manage all employees of the Pirates Voyage - PCB marketing department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving conflicts and problems.

ON-SITE COORDINATION

• Provide on-site support and coordination with production and on-site staff for media visits and interviews.
• Conduct site visits for corporate group sales with prospective group leaders as assigned.

OTHER

• Maintain company policies and procedures.
• Maintain an ethical environment that is always beyond reproach.
• Keep Vice President of Marketing and General Manager abreast of all ongoing events pertaining to the marketing department.
• Must maintain valid driver's license and proof of insurance.
• Must get along well with guests and fellow employees and maintain a professional business relationship at all times.
• Must work at a rapid pace.
• Must help in other areas/departments as requested by management.
• Must maintain a regular and reliable level of attendance at the job.
• Additional responsibilities as assigned.

Job Tags

Similar Jobs