Job Description

Role Overview :
Are you a marketing expert with a passion for technology and innovation? We are seeking a highly experienced Marketing Director with 7+ years of experience to develop and execute strategic marketing initiatives that will drive brand awareness, customer acquisition, and revenue growth for Swatchbox and BIMsmith. You will build and lead a team, working closely with cross-functional departments to align marketing strategies with business goals and vision.

Key Responsibilities :

• Strategic Leadership : Define and execute comprehensive marketing strategies for multiple Anguleris brands, driving global brand recognition and growth.
• Brand Development : Elevate and position multiple Anguleris brands as market leaders in the construction tech industry through targeted campaigns and messaging.
• Demand Generation : Lead efforts to create demand for our products through business development marketing campaigns, account-based marketing (ABM), partnership development, and innovative digital marketing tactics.
• Team Leadership : Build and mentor a high-performing marketing team, setting clear goals, ensuring accountability, and fostering a collaborative culture. Delegate where appropriate while also modeling to others how to step in and be a do-er to get the job done.
• Market Analysis : Analyze market trends, consumer insights, and competitor activities to drive continuous optimization of marketing strategies.
• Collaboration : Work closely with product teams, sales, and leadership to ensure marketing efforts align with business objectives and customer needs.

Qualifications :

• 7+ years of experience in digital marketing roles, with at least 3 years in a leadership position
• Proven experience in driving revenue growth through digital marketing, brand positioning, and demand generation
• Strong understanding of digital marketing channels, SEO, SEM, content marketing, social media, and analytics
• Exceptional leadership, communication, and interpersonal skills
• Experience managing marketing teams and collaborating across departments
• Bachelors degree in Marketing, Business, or a related field; MBA a plus

Preferred Skills :

• Experience in the architecture, interior design, engineering, or construction industry
• Advanced graphic design and creative skills (especially Adobe Creative Suite)
• Experience with international marketing and global brand strategies

Must Have

• Candidates must have hands-on experience in digital marketing and be capable of performing the required duties, not just managing a marketing team.
• Strong track record of scaling digital platforms through content marketing, SEO, demand generation, and digital advertising.
• Proven track record in scaling digital platforms, driving demand generation, and building world-class brands
• Experience in the architecture, interior design, engineering, or construction industry i s required. Advanced graphic design and creative skills, especially with Adobe Creative Suite, are highly valued. Additionally, experience with international marketing and global brand strategies is important.

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