Job Description

We are seeking a highly skilled and results-driven Digital Marketing Director to lead and optimize our digital marketing strategies. The ideal candidate will have a proven track record of driving online traffic, improving brand visibility, and generating qualified leads. The Digital Marketing Director will be responsible for developing and executing comprehensive digital marketing campaigns, utilizing tools such as HubSpot, Google Advertising, and website design to maximize performance. This is a leadership role that requires both strategic vision and hands-on proficiency in digital marketing platforms.

About Solar Energy Solutions: Formed in 2006, SES delivers cutting edge renewable energy solutions throughout Kentucky, Indiana, Tennessee, Ohio, Illinois and West Virginia.

SES is the region’s largest, most trusted and rapidly growing clean energy construction company. SES is seeking to put the best talent in place to power our region’s clean energy future.

Solar Energy Solutions is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Why Join Us?

• Work in a dynamic and collaborative environment with a passionate team.
• Competitive salary and benefits package.

If you’re an experienced Digital Marketing Director ready to take our digital marketing efforts to the next level, apply today!

Requirements

• Digital Strategy Development & Execution : Develop, implement, and manage multi-channel digital marketing strategies aimed at increasing brand awareness, customer engagement, and lead generation.
• Performance Monitoring & Optimization : Oversee the measurement and analysis of digital marketing performance using key performance indicators (KPIs) such as website traffic, conversion rates, cost per lead (CPL), customer acquisition cost (CAC), and return on investment (ROI).
• HubSpot Expertise : Manage and optimize inbound marketing efforts within HubSpot, including lead nurturing, email campaigns, workflow automation, and CRM management. Ensure alignment with sales teams to drive conversion from leads to customers.
• Google Advertising Campaigns : Plan, execute, and continuously optimize Google Ads (Search, Display, YouTube, etc.) campaigns to drive traffic and conversions. Set up proper tracking and reporting to measure ad effectiveness (CPC, CTR, CPA, ROAS).
• Website Design & User Experience : Collaborate with design and development teams to ensure the website is optimized for user experience, SEO, and conversion rate optimization (CRO). Regularly update and enhance website content to support marketing goals.
• Collaboration : Foster cross-department collaboration with sales, design, and product teams to ensure alignment and success.
• Market Research & Trend Analysis : Continuously monitor industry trends, competitor activity, and emerging digital marketing tools to stay ahead of the curve and implement innovative strategies.

Budget Management : Oversee and optimize the digital marketing budget, ensuring efficient spend allocation across channels and maximizing ROI.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
• Expertise in HubSpot (certifications preferred).
• Proven experience with Google Advertising (certified in Google Ads is a plus).
• Strong understanding of SEO , PPC , content marketing , and social media marketing .
• Experience in website design and optimization for performance (knowledge of CMS platforms like WordPress is a plus).
• Proficiency in Google Analytics , Google Tag Manager , and other marketing analytics tools.
• Strong data-driven decision-making and analytical skills.
• Excellent communication and leadership abilities.

Ability to work in a fast-paced, dynamic environment and manage multiple projects

Benefits

• Competitive pay
• ESOP

• Company 401K.
• Medical, Dental, and Vison Insurance
• Paid Vacation
• Paid Holidays

Job Tags

Similar Jobs