Job Description

Position : Digital Marketing Specialist

Working Hours : Monday to Friday, 9 AM - 6 PM EST

Salary Range : $1500 - $2000/ month

About the company: 

We are an e-commerce company selling footwear for the nonconformist. 

About the job:

This role will see you wearing many hats - from managing and optimizing our email and SMS marketing campaigns, coordinating exciting events and influencer collaborations, crafting compelling social media content, to ensuring our website is primed for sales and special promotions. Your creative flair, technical prowess, and data-driven approach will be instrumental in propelling our brand’s growth in 2025 and beyond.

You'll be collaborating closely with management and the marketing team to strategize and execute digital marketing campaigns that resonate with our audience and amplify our reach. Your knack for impactful storytelling, coupled with an eye for design and a finger on the pulse of digital marketing trends, will help foster strong community engagement and drive our business objectives.

Your mandate extends beyond executing predefined tasks—it’s about owning the outcomes. You will be empowered to carve out strategies, explore new digital horizons, and craft a compelling online narrative that resonates with our audience and propels our brand forward.

This role is an excellent opportunity for a forward-thinking digital marketer who thrives in a collaborative environment, is eager to take ownership of diverse projects, and is driven to push the boundaries of what's possible in the digital marketing realm.

Duties and Responsibilities:

Key Areas of Contribution:

1. Strategic Support: Assist the Marketing Manager in devising and implementing robust digital marketing strategies that align with our brand ethos and business goals.
2. Digital Engagement: Amplify our digital engagement, creating a vibrant and interactive online community across various digital platforms.
3. Campaign Optimization: Continually refine and optimize our marketing campaigns, leveraging data insights to enhance engagement and conversion rates.
4. Sales Readiness: Ensure our online platforms are primed and visually appealing for sales promotions and special events.
5. Trend Analysis: Diligently keep a pulse on the evolving trends in e-commerce, fashion, and social media, translating insights into actionable strategies that keep our brand at the forefront of the digital landscape.
6. Team Collaboration: Foster a harmonious synergy with the marketing team and other departments, contributing to a culture of shared learning and mutual growth.

Klaviyo Management - campaigns, flows, sign up forms - email & SMS

• Collaborate with management to implement email & SMS strategy, and other digital marketing campaigns.
• Manage process of loading HTML/Text emails into 3rd-party email service provider interface to ensure rendering across multiple email clients and devices.
• Schedule/deploy all email & SMS campaigns
• Manage all email & SMS flows, day-to-day & during sales
• Manage pop-up/sign up page language & design, during sales and year-round
• Develop strategies with the marketing team to increase the deliverability and success of campaigns
• Identify and execute improvements for processes, content, and lead generation
• Maintain data to ensure data quality, including list cleansing and segmentation
• Create templates using Figma

Event & Influencer Management

• Assist with 10 yr anniversary event ideas & implementation
• Help organize online and in-person events
• Help coordinate event sponsorships
• Plan and manage influencer campaigns in conjunction with marketing team
• Assist/participate in organization & execution of photoshoots (aiming for monthly)
• Live Shopping in Tiktok

Creative Tasks

• All social media-related design
• Merch design for orders & events
• Thank you cards
• Other tasks as needed

Social Media - FB, IG, TikTok & Pinterest

• Manage social media feeds & seek permissions from creatives for content publishing
• Social Shopping Management (live shopping etc..)
• Respond to social & ad comments and DM inquiries
• Create engaging, relevant social media captions
• Generate engagement through stories, polls, games, contests & otherwise (concept, design & implementation)
• Create eye catching mobile-friendly “stories” of new products for various social platforms
• Suggest new, innovative ideas that contribute to follower growth, or that is in the community interest
• Create social media photo and video content
• Live Shopping in Tiktok

Website & Sale Management

• Assist with sale preparation (website & social media updates, email scheduling, flow management, etc..)
• Theme uploading & management (image optimization, scheduling tools & rules, etc..)

General Tasks

• Reviews Management / Yotpo and Google
• Preparation of monthly reports - social, email, sale, etc..

Continuous Learning

• Attend webinars & extract applicable info and tactics for your role

Requirements:

• Minimum of 2 years experience in a similar role

• Experience in growing social media platforms is required

• Experience in E-commerce is preferred but not required

• Experience in Adobe Creative Suite is preferred but not required

• Critical thinker with strong comprehension, problem-solving skills, and research proficiencies, and an ability to comprehend and interpret competitor strategies

• A creative mind with a strong desire to learn

• Ability to work under pressure, meet strict deadlines and adapt to unforeseen circumstances

• Ability to manage multiple projects simultaneously and establish priorities

• Solid organizational skills, autonomous and able to evolve in a changing environment

• Familiarity with Hootsuite,

, Klaviyo, Shopify & Canva is considered an asset

• Comfortable in a body-positive, female-oriented environment with knowledge of current fashion trends

• Tools: Klayvio, Hootsuite, All Social Channels, Asana, Discord, Shopify, Adobe Suite (Big Plus), Canva

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